If you follow the InForm TM Insight MAKE team, you’ll notice how magnificent the uniforms look. That’s because they are designed by MAAP, a world-class cycling apparel brand.

In 2014 two friends Jarrad Smith and Oliver Cousins found MAAP, an independent brand that is committed to bringing a new perspective on performance cycling apparel.

“Jarrad and Oliver looked at what was already in the industry and saw that there was an opportunity to do things that are more designed, refined and for better performance,” Global Marketing Manager Mitchell Wells said.

Oliver Cousins (left) and Jarrad Smith (right)

At first, MAAP were doing most of their sales through wholesale, selling to bike stores around Melbourne. MAAP quickly grew year by year into a truly global brand. The business now has warehouses operating in three different countries and retail partners from all around the world.

“We’ve got a very strong online business direct to consumer with three websites. We’ve got a European website, an Australian based website that ships intentionally and a US website too,” Wells said.

The MAAP brand continues to expand their range, they are always striving to produce world-class apparel for cyclists around the world.

They have a wide range of products available such as jerseys, vests, jackets, thermal bibs and socks.

MAAP centres its products around graphic-based design and comfort for longer in all conditions.

“Whether it’s hot, windy, raining, freezing or snowing, the performance of your apparel will keep you comfortable and ultimately riding longer and better for the journey of your ride,” Wells said.

Mark O’Brien wearing the InForm TM Insight MAKE uniform, designed by MAAP.

InForm TM Insight MAKE thanks MAAP for continuing to sponsor the team. If you require cycling apparel, please visit maap.cc and check out the full catalog.

You can also follow MAAP on Facebook, Twitter and Instagram.

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